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Subsidies promote supply and demand in auto industry

Updated: 2023-02-16

Since the 2023 auto consumption subsidy was issued by Beijing E-Town, it has attracted the attention of the public. 

As of Feb 6, the total order value has exceeded 110 million yuan ($16.05 million), which has continuously stimulated consumer enthusiasm and boosted the regional auto consumption market.

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Entrance to the car consumption subsidy activity of Shangyicheng APP [Photo/beijingetown.com.cn]

Sixteen auto retail outlets in Beijing E-Town participated in the auto consumption subsidy activity, covering SAIC Volkswagen, Dongfeng Nissan, GAC Honda, Audi, Porsche and other brands. Many models have attracted consumers' attention due to factors such as high practicability and suitability for daily use at home.

Feeling the enthusiasm of consumers, car companies are also responding to seize market opportunities. All kinds of promotional activities emerge in an endless stream, allowing consumers to enjoy more discounts.

Not long ago, Arcfox, an enterprise in Beijing E-Town, launched the "Famous Cars Entering Famous Enterprises" campaign. Under the leadership of Shangyicheng Group, it entered the JD Group for the first time. It provided a convenient car purchasing experience for employees, and further prospered the automobile consumption market in Beijing E-Town.

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"Famous cars enter famous enterprises" activity [Photo/beijingetown.com.cn]

The head of the Mercedes-Benz store in Beijing E-Town said, "Now the passenger flow on weekends can reach 40-50 groups per day, and more than 100 cars have been successfully signed, the overall sales are showing an upward trend."

While benefiting consumers, automobile consumption subsidies also have an incentive effect on the production and operation of automobile manufacturers. On the one hand, it can promote the production of automobile manufacturers; on the other hand, it can increase the expectations of automobile manufacturers for the market.